RodThaGreat is an experimental Hip-Hop artist born to stand out for his new-school alternative flair. A New York City native and raised in Atlanta, Georgia, RodThaGreat’s thought-provoking lyrics are delicately placed on beats hailing from the places he calls home.

His hit single “Birthdays” has over one million streams on Spotify and two million streams across the project, The Art of Slumber (2021). The musician blazes into the new year by officially releasing his second studio album, The Midnight Desolation (2025), featuring the popular rap song “Isolation”. RodThaGreat transcends the genre’s typical sound, delivering the compelling and gothic song “Unfair Games” carving a new path as a catalyst for the future of Hip-Hop.

RodThaGreat’s music can be found on all major streaming services, including Spotify and Apple Music. Check out his music visuals “Alone in the Park” & “Love is Dead” from The Midnight Desolation (2025). RodThaGreat’s visuals bring an experience that captivates. Stay updated on his latest releases, and follow RodThaGreat on Instagram at @rodthagreatt as he shares his story with the world. Written by Jayda Winston

PR @juelsofrome | jorpr.com

Houston hip hop artist and Kappa Alpha Psi member PA The Writer released his song ‘We The Nupes’ in late 2023. This song garnered over 250,000 streams, viral video reactions, and a lot of attention amongst the Divine 9 and HBCU communities. PA decided it would be a good idea to add some of his fraternity brothers from all over the country to the viral hit with the intent to broaden its awareness amongst more Kappa chapters and their cities. This is how the ‘We The Nupes Remix’ was formed and it features Larry Jr, Dawn Mula, Abu Da Don, Ricardo P, Outta Space, and Clay James. Once Atlanta rising star Clay James added a verse to the song it instantly began to get more attention and awareness amongst the hip hop community. While Clay was attending Georgia State University, Outkast legend Big Boi took him under his wing and became his mentor. A few years later Clay James signed his first record deal with rap legend Snoop Dogg’s Doggystyle Records imprint. With a co-sign from Big Boi and a record deal with Snoop Dogg, Clay James began to receive global exposure. Clay James saw that PA The Writer was looking for more Nupes to add to the promising song and he reached out. Shortly after, clips of Clay recording his verse began to go viral on Instagram and Facebook. This prompted PA to go ahead and get the song finished and shoot the music video. This video was shot in Houston, Harlem, and Atlanta at Morris Brown College. Today, PA The Writer releases the highly anticipated ‘We The Nupes Remix’ Music Video on YouTube and it will be premiering soon on BET Jams. You will be able to catch PA The Writer and Clay James performing their parts from the remix at the AGP Fest Presented By Atlanta Greek Picnic in the Atlantic Station Pinnacle Lot on July 26th, tickets are on sale now.

OT Deezy pulls no punches in this ruthless new single “Who Wants Smoke” — a straight-up club and street banger packed with raw energy, sharp bars, and knockout production. The video goes just as hard: dark, aggressive, and unapologetic.

Introduction:
International Pop/Soul Artist pioneering a self-reflective bridge of hope and healing for the broken, insecure, weary, and damaged soul.

The Brand:
NaToree Zelai is an international pop/soul artist and songwriter whose music resonates deeply with the black sheep of every ethnicity. Her songs are laced with explicit and vulnerable stories that transcend the evolution of music and creative arts, offering a beacon of hope for those searching for meaning and solace.

The Purge: Healing A Healer:
NaToree’s album, “The Purge: Healing A Healer,” speaks to the everyday hopeless romantic who just can’t seem to catch a break. It’s a narrative that spans from the average joe slaving away at a dead-end job, striving to prove his worth at home, to the hyper-independent woman battling her daddy/mommy issues and insecurities while seeking validation. Each song and story on the album is a reminder that the love and validation they’ve sought in others can truly be found within themselves. Givin Da Bizness w/ @darealceozay

NaToree Zelai’s motto is a testament to her journey and the message she imparts through her music: **“EXPOSE. UPROOT. HEAL. GROW.

Check out “Fumble” her New single visuals

View a Sneak Peek of “Narcissists Meet’s Girl” Docuseries promo (The Purge)

Chicago, IL – Following the release of his regional hit, “Believe in Me” featuring CMG’s Big Boogie, Chicago rapper and entrepreneur Rache Bands returns with an alternative version of the single/video now featuring celebrity jeweler Johnny Dang in the visual.

Swapping out some of the lyrics from the OG version, the Mudd Talk Entertainment CEO gives fans something familiar yet fresh on the Danny Beats-produced banger.

The Yung AZ-directed clip finds Rache Bands at Johnny Dang’s store in Houston, as he flexes his new grill and the two say cheese for the cameras.

Watch the video for “Believe In Me” below and be sure to check back in for Rache Bands upcoming single “Count Me Out.”

Follow Rache Bands:

Website / Instagram / YouTube / Spotify / Apple

Chicago, IL – Chicago rapper and entrepreneur Rache Bands is one to watch amongst the next crop of talent to emerge from the MidWest. Growing up in the projects, Bands faced many struggles, forcing him to mature at an early age. Bands began recording music in 2021 and shortly after launched Mudd Talk Entertainment, his record label.

With Bands’ upcoming One Foot In, One Foot Out album on set to drop this year, today we receive his new Danny Beats-produced heater titled “Believe In Me” featuring CMG’s Big Boogie. Reflecting on hard times and hate, Rache Bands has a better view now through his Cartier glasses. Bands and Boogie show great chemistry in the WikidFilms-directed visual. Trading hard-hitting rhymes and dancing, the duo let us know though they didn’t believe in ‘em, things turned out just fine.

Watch the official video for “Believe In Me” below and be sure to check back in for Rache Bands One Foot In, One Foot Out album.

Follow Rache Bands:

Website / Instagram / YouTube / Spotify / Apple

Follow Big Boogie:

Instagram / YouTube / Spotify

RULES!” is a hip-hop track by American rapper YSN Flow, released on March 14, 2025. The song features energetic beats and showcases YSN Flow’s distinctive melodic rap style, blending catchy hooks with fast-paced verses. Lyrically, the track revolves around themes of personal rules, street life, and navigating success while staying true to one’s principles. The combination of vibrant production and YSN Flow’s confident delivery makes “RULES!” an infectious anthem that’s sure to resonate with fans of both rap and melodic trap music. The song has quickly gained popularity, drawing attention for its high energy and memorable lines, marking another step in YSN Flow’s rising career.

DJ Pack https://drive.google.com/drive/folders/1SJ9MJTUBCleHwkAQScYbb-28HQy_JW6R

YouTube: https://www.youtube.com/watch?v=hW1keUcnHQA

https://untitled.stream/library/project/unjK0KrUfAGFxMmbH9fya

Stream Now: https://untitled.stream/library/project/unjK0KrUfAGFxMmbH9fya

For Interviews & Drops
Heff@CapitalStructureEnt.Com

Tennessee artists Extraordinaire (Chattanooga) and Crisis Tha Rhyme Don (Nashville) are back for the second single to their upcoming album Assholes Live Forever . The single “I.D.F.W.Y.” is partnered with the clean version “I.D.M.W.Y. ” and is laced with additional vocals from Nandi Yeti

MUSIC LINK:
https://distrokid.com/hyperfollow/extraordinaireandcrisistharhymedon/idmwy-feat-nandi-yetti-radio-edit

The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.

A Legendary Collaboration

Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.

The Marketing Muscle Behind the Release

While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult “Mercedes” to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.

Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.

A Video for the Culture

The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.

Mercedes Official Video

Stream “Mercedes” Now!

“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!

Stream/Download Mercedes Now

Follow Up Above Entertainment

This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.

www.UpAboveEntertainment.com or @UpAboveEntertainment on Instagram

Join the Conversation

Celebrate the culture, share the vibes, and let the world know—Lil Flip and Z-Ro’s “Mercedes” is here to take over!