Atlanta Rising Star Sincerely Dad Releases Highly Anticipated ‘Jack & Coke’ Album In Collaboration With Playas Club Music Group And CWE Distro

Album / EP

Boston native and Atlanta transplant Sincerely Dad has been making waves on Atlanta’s underground music scene for quite some time. But as of the late, the energy towards Sincerely Dad has begun to trend upward. Ever since he’s joined Clay James’ Playas Club Music Group roster, Dad’s visibility in the streets and his internet presence has increased, which has caused his cult fan base to rally behind him more than ever. Dad is coming off a successful SXSW Festival run where he had stellar performances on a number of stages including Brandon Corder’s Beats X Beers stage which is always one of the highlights of SXSW. This year was Beats X Beers 10th Anniversary and the lineup was packed with the industry’s rising stars in hip hop and R&B: Aaron Paige, 4Fargo, Runway Richy, PG RA, Clay James, Netflix Rhythm & Flow Season 2 Winner Dre TL just to name a few. Sincerely Dad is not only a superb emcee but he’s also a marketing genius. Dad knew that he could maximize the visibility of his new album ‘Jack & Coke’ if he released it during SXSW. Dad’s ’Jack & Coke’ Album hit all digital streaming platforms on March 14th, which was the day before his Beats X Beers performance during SXSW. This body of worked was mixed and mastered by platinum producer Sauce Lord Rich in Sound Lynk Studios in Atlanta. Dad has features from Akeem Ali, Clay James, King Elway, Keyiara, and E. Bleu. This project was released by Playas Club Music Group in collaboration with Vincent Searcy’s CWE Distro. This body of work is definitely a 9/10 and should be in the discussion for Album Of The Year. If you don’t believe us, check it out for yourself. Follow @SincerelyDad on all social media to keep up with his music, custom sneakers business, and upcoming shows.

Master P to Perform Live for the First Time in Newark, NJ, Along with Legendary Groups Dru Hill and The Lox!

Events

MASTER P & THE NO LIMIT SOLDIERS FEATURING THE LOX AND BONE THUGS-N-HARMONY AT NJPAC FRI, JUNE 6TH!


For the first time performing live in New Jersey, the legendary Master P and the No Limit Soldiers will unite music and culture in a 90’s Juneteenth celebration honoring Black history, culture, and freedom. The evening will also feature performances by The Lox, Bone Thugs-N-Harmony, and Chubb Rock, with a special pre-show by Philly’s Eness performing a Master P freestyle tribute, Theresa Tha Songbird, and more. Hosted by WBLS’s Déjà Vu and featuring music by DJ Drewski from Hot97, the event brings together artists and cultural icons performing for a cause. Master P has dominated the music scene for over two decades, captivating audiences worldwide with his signature Southern hip-hop soldier sound. As the founder of No Limit Records, he built an empire, sold over 100 million records globally, and remains a powerful force in hip-hop today. His legacy as one of the genre’s most iconic figures continues to stand the test of time. Proceeds from this event will support TeamHopeFoundation.org, which helps inner-city children worldwide. Presented by Tiana Von Johnson Entertainment. Sponsored by WBLS, Solfinity Energy, Iconic Voices Agency, and The Rare Hair Showroom. Get tickets now at MasterPConcert.com

Friday, June 6, 2025 @ 8 PM
NJ Performing Arts Center (NJ PAC)
1 Center St, Newark, NJ 07102

[New Music] Extraordinaire And Crisis Tha Rhyme Don ft. Nandi Yeti – I.D.F.W.Y.

Videos

Tennessee artists Extraordinaire (Chattanooga) and Crisis Tha Rhyme Don (Nashville) are back for the second single to their upcoming album Assholes Live Forever . The single “I.D.F.W.Y.” is partnered with the clean version “I.D.M.W.Y. ” and is laced with additional vocals from Nandi Yeti

 

MUSIC LINK:
https://distrokid.com/hyperfollow/extraordinaireandcrisistharhymedon/idmwy-feat-nandi-yetti-radio-edit

The Royal One dropped the highly anticipated music video for his latest single ” 💯 “.

Single
The wait is over! Monroe The Royal One has finally dropped the highly anticipated music video for his latest single, “💯,” and it’s an electrifying visual experience that perfectly complements the energy of the track. Known for his dynamic style and engaging storytelling, Monroe takes fans on a vivid journey through his world, showcasing his artistry in a way that’s sure to leave a lasting impression.

 

 A Visual Experience
The music video for “💯” is a feast for the senses, combining striking visuals with Monroe’s engaging performance. From the moment the video begins, viewers are captivated by a vibrant aesthetic that reflects the pulse of his music. The cinematography is sharp and dynamic, with clever transitions and impactful imagery that bring the lyrics to life. Each scene is meticulously crafted, enhancing the overall narrative of the song.

 

 Themes of Authenticity and Confidence
At its core, “💯” is a celebration of authenticity and self-confidence. Monroe The Royal One delivers his verses with a fierce determination, encouraging listeners to embrace their true selves and strive for greatness. The visuals echo this message, featuring scenes of camaraderie, ambition, and the hustle that defines the artist’s journey. It’s not just a song; it’s a manifesto for anyone who’s ever faced challenges and emerged stronger.

 

 A Reflection of Monroe’s Journey
Monroe’s evolution as an artist is palpable in this video. The imagery reflects his growth, showcasing not only his musical prowess but also his dedication to his craft. Each frame tells a story, highlighting the determination and resilience that have become hallmarks of Monroe’s brand. As he moves through different settings—whether in a lively urban landscape or an intimate gathering—the connection to his roots and community is evident.

 

 Engaging the Audience
The energy in “💯” is infectious, drawing in viewers and urging them to engage with the music. The choreography and choreography throughout the video are sharp and engaging, inviting fans to dance along and feel the rhythm. Monroe’s charisma shines through as he connects with the audience, making them feel like part of the experience.

 

Conclusion
With the release of the “💯” music video, Monroe The Royal One has solidified his place as a force in the hip-hop scene. The combination of powerful visuals, authentic storytelling, and infectious energy creates a compelling package that resonates with fans. This video is more than just a visual accompaniment to a song; it’s an invitation to experience the journey of an artist who is unapologetically himself. Written By: GivinDaBizness w Darealceozay

 

Witness Monroe The Royal One’s artistry unfold before your eyes. Join the movement, feel the energy, and let the music inspire you to live life to the fullest!  

Don’t miss out on this visual treat! Check out the video for “💯” HERE LINK: https://www.youtube.com/watch?v=ICgUs6TwwC0

Follow MONROE – The Royal One’s movement brenmaroe.com

Alyx Ransom New Single ‘OK’ Produced By Saucelord Rich Lands On Three Apple Music Editorial Playlists: Rap Life, The New Atlanta, And BASE:LINE

Single
Atlanta rising star Alyx Ransom has been making a lot of noise locally and nationally the past few months. Since she has joined Clay James’ Playas Club Music Group roster, Alyx has had an increased presence in the streets of Atlanta and the internet. Alyx Ransom has released 4 singles with Playas Club Music Group in collaboration with Vincent Searcy’s CWE Distro. These singles are: Fist Bump, Trap Dollaz, 10 Piece, and her latest release OK. Fist Bump, has been used in national commercial ad campaigns for the Bose Sound Link Max Speaker and Rayban-Meta Sunglasses with Tinashe. 10 Piece, was her first song to make it to Apple Editorial playlists through the discovery of industry vet Sid Mali. This song was added to the BASE:LINE and High Maintenance playlists. Now Alyx’s latest release ‘OK’ produced by super producer Saucelord Rich of FKi is her second straight release to land on the BASE:LINE playlist on Apple Music. Radio legend Ebro stated, “When you are an indie artist, having your music on the right playlist at the right time is key. BASE:LINE is designed to be that key.” On top of being added to BASE:LINE, Alyx Ransom’s new single ‘OK’ was also added to The New Atlanta and Rap Life Playlists. Rap Life, is the home of hip hop’s heavy hitters and is arguably the most notable hip hop playlist on all digital streaming platforms. Alyx Ransom will be performing on 10 stages during this years SXSW Music Festival in Austin, Texas from March 12th through March 15th. She will be performing ‘OK’ as well as her previous releases at all her shows during the festival week. A lot of her fans are looking forward to seeing her perform at Sukihana & Friends Stage at Tellers Austin on March 14th and PCMG & Friends Stage at Delilah’s Front Porch on March 15th. Follow Alyx Ransom on all social media at @AlyxRansom and make sure you stream her music on all digital streaming platforms especially Apple Music.

The Council 2432 Announces Debut LP “A Dose of Reality”

Single

In December 2024, Ohio-based hip-hop collective The Council 2432 secured a major distribution deal with New Jersey label Dominion Hill Records. This strategic partnership sets the stage for their highly anticipated debut LP, A Dose of Reality, slated for release in March 2025.

The seven-track project features an impressive lineup, including Jag Da Apostle, Mall Black, Manny Divine, and Matthew Cooper. Jag Da Apostle, a dynamic MC and producer, crafted all seven tracks on the LP, with additional co-production from Zach Wright on track two.

Billy Blaize, CEO and manager of The Council 2432, is making major waves in both the hip-hop and legal cannabis industries. With a keen business acumen, Blaize has worked tirelessly to position the group for success. After securing the Dominion Hill Records deal, he organized an ambitious tour, booking performances across Ohio, Kentucky, West Virginia, and Las Vegas, Nevada, including appearances at prominent cannabis festivals and music venues. “Dominion Hill Records was simply a no-brainer for us,” said Billy Blaize. “By maintaining our creative rights, having total control, and working with top industry professionals, we can reach audiences worldwide. Dominion Hill is the perfect platform for new artists looking to expand their reach using the right tools.”

We also spoke with Dominion Hill Records CEO Rhasun, who shared his thoughts on The Council 2432 and their potential impact on the industry. “They came to the table with everything they needed to succeed,” said Rhasun. “Billy Blaize is not just a great manager; he’s a proven businessman who knows how to build successful ventures. The Council 2432 has a unique ability to attract a multicultural fanbase, a crucial element in today’s hip-hop landscape. Their dedicated audience knows the lyrics, supports their shows, and turns up in numbers—even without a headliner. All they needed was a partner and a platform, and we provided that.” With their strategic vision, industry backing, and undeniable talent, The Council 2432 is poised to make a significant mark on Ohio’s hip-hop scene and beyond. A Dose of Reality is just the beginning.


Clay James & Historically Black Since Unveil ‘Sound Lynk Stage’ Line-Up During SXSW Week, Featuring: Arsonal, Bali Baby, PBE Pluto, Robyn Hood, PG RA, Yung Donn, Alyx Ransom, 2K Jesse, & More

Events
Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Respekk, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On top of running his label Clay James has also been opening up Sound Lynk Studios around the Atlanta Metro area with his long time friend and business partner Chad Hampton. Chad and Clay met on the campus of Georgia State University and have been working together ever since. Chad Hampton is also the Chief Operations Officer at Playas Club Music Group. Both of these young men were notable figures during their era at GSU, with Chad being a member of Omega Psi Phi, and Clay being a member of Kappa Alpha Psi. Their Divine 9 association is what prompted them to partner with Historically Black Since on the Sound Lynk Stage during SXSW week in Austin, Texas. Historically Black Since is a media platform founded in 2017 dedicated to the culture of HBCUs and Black Greek Lettered Organizations. Sound Lynk Studios and Historically Black Since recently ran a competition in which HBCU students and Black Greek Lettered Organization members were able to perform in an IG LIVE talent show. The winner of the talent show was 2K Jesse, a student from Lincoln University Of Missouri. He is receiving a performance slot on The Sound Lynk Stage during SXSW Week at Tellers Austin on Thursday March 13th 8pm-2am Hosted by E.Cole with DJ Iceberg & DJ Trac on the 1s and 2s.
Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954
Clay James
Pimp Sweet Tooth
Arsonal
PG RA
PBE Pluto
Bali Baby
2Deep
Yung Donn
Rari Blaze
Robyn Hood & Friends
Lvrd Pharoh
King Elway
Alyx Ransom
Sushi2Raw
Telly
TYBO
BigMoney Poppa
Loyaltee
Charlise J
Sincerely Dad
Mic Roy
Young Bo
CainVsTheWorld & Friends
DatsJustice
Corner Music Ent.
Bantana
Forever The Rebel
Soufside Marie
Donnie B
XL The Scholar
Phillnrich
A. Holliday
Trill 6attle
Slimm The Ruby
Ave Grim
Killa Twan
Trayon Pass
Octvne
Lola Redd
SHO
Indiana Rome
YSG Cruz
Safira
Eryn Lanaie
SettBabyKeem
_Phntm

G-Eyez Brings the Vibes with New Single “Who Do You Belong To” Featuring Marcela Cruz

Single

The wait is over! G-Eyez has officially dropped his brand-new single, “Who Do You Belong To”, and it’s everything fans have been craving—a feel-good record that’s smooth, infectious, and guaranteed to get you moving. Featuring the soulful and captivating Marcela Cruz, this track is set to become an instant favorite for anyone who appreciates timeless vibes and top-tier artistry.

Produced by the talented Floridomi, “Who Do You Belong To” seamlessly blends R&B, modern production, and a touch of nostalgia to create a song that feels both fresh and familiar. G-Eyez showcases his undeniable charisma, while Marcela Cruz’s stunning vocals elevate the record to another level. This collaboration is proof that great music has the power to connect and uplift, and this track delivers on all fronts.

The Video Fans Have Been Waiting For

It’s not just the music that’s creating a buzz. G-Eyez is also dropping an incredible music video to bring the song to life. While it’s not set on a tropical island, the visuals perfectly match the feel-good energy of the track. The video promises to give fans a glimpse into G-Eyez’s world with vibrant storytelling, amazing chemistry with Marcela Cruz, and a visual style that will have you hitting replay.

Whether you’re vibing out at home, in your car, or on the go, this video is a must-watch—and it’s sure to make fans fall even more in love with G-Eyez’s artistry.

A Tease for What’s Next

“Who Do You Belong To” is just the beginning, as G-Eyez builds anticipation for his upcoming album. With his ability to deliver heartfelt, feel-good music and visually stunning content, G-Eyez is proving that he’s a force to be reckoned with in the industry. Fans can expect even more surprises, collaborations, and tracks to vibe to in the near future.

Don’t Miss Out

Stream “Who Do You Belong To” on all major platforms today and share it with your crew! Make sure to follow G-Eyez and Marcela Cruz on social media to stay up-to-date with the latest music, videos, and announcements.

Join the conversation:
#WhoDoYouBelongTo #GEyez #MarcelaCruz

Feel-good vibes, unforgettable music, and a video that fans will love—G-Eyez is bringing it all. Get ready to experience the magic!

Follow G-Eyez on Instagram at @GEYEZMUSIC

STREAM WHO DO YOU BELONG TO NOW!!

Up Above Entertainment Debuts with a Bang: Lil Flip & Z-Ro’s “Mercedes”

Videos

The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.

A Legendary Collaboration

Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.

The Marketing Muscle Behind the Release

While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult “Mercedes” to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.

Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.

A Video for the Culture

The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.

Mercedes Official Video

Stream “Mercedes” Now!

“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!

Stream/Download Mercedes Now

Follow Up Above Entertainment

This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.

www.UpAboveEntertainment.com or @UpAboveEntertainment on Instagram

Join the Conversation

Celebrate the culture, share the vibes, and let the world know—Lil Flip and Z-Ro’s “Mercedes” is here to take over!