Industry Spotlight

Meet Kash Addison: The Artist from Kinston, NC. Turning Pain into Power and Vibes into Victory

Industry Spotlight
Paul Addison Jr., better known as Kash Addison, is more than just a name — it’s a statement. To those closest to him, he’s PJ. But to the world, he’s Kash — a self-made artist whose name stands for Kill And Stay Humble. That motto defines everything he stands for: hungry, focused, and grounded in faith.

 

Hailing from the small town of Kinston, North Carolina (252, stand up!), Kash comes from humble beginnings. Growing up in Eastern Carolina, he didn’t have inspirational childhood moments in the traditional sense — instead, it was the pain and struggle that pushed him to break generational curses and create a better life for his kids. “Pain and suffering is what keeps me motivated to be great,” he shares. It’s that real-life adversity that shaped the man he is today.

 

Music found Kash early. He started rapping in the 3rd grade, drawn to writing through a natural love of words and storytelling. English class was his domain, and the pen became his weapon. But for Kash, it wasn’t just talent — it was divine purpose. “God chooses your path,” he says. “He has a specific plan for each of us.” And music is clearly part of his calling.

 

Despite his gifts, Kash doesn’t sugarcoat the journey. “I face challenges every day,” he admits. From adversity and hate to the pressures of maintaining an image, Kash keeps it real. “I’m just as normal as the next person. I have real life issues just like the next man.” But instead of letting those challenges break him, he uses them as fuel.

 

His biggest influence? His circle. “My inspiration comes from the people around me — my family keeps me grounded.” That support system has been essential, especially through one of his proudest accomplishments: bouncing back. After his music career came to a halt at its peak, Kash had to start over from scratch. But not only did he recover — he gained momentum faster than expected, showing the strength of his character and the depth of his grind.

 

Kash’s most recent projects show both sides of his artistry. Everybody Hates Kash embraces the negativity he’s received and flips it into motivation, proving that hate only fuels his hunger. On the flip side, But Ladies Love Trac! is all about the vibe — smooth, confident tracks that speak directly to the ladies. It’s this duality that makes Kash such a powerful presence in the game.

 

When he’s not in the studio, Kash finds peace on the basketball court. The game gives him space to reset and reconnect with himself — a balance that every great artist needs.

 

So what’s next for Kash? More music. More energy. More purpose. “I’m here to prove everybody wrong,” he declares. “If you ever doubted me, crossed me, or left me hanging — this one’s for you.”

 

The Biggest Blatt. Trac!
Kash is here, and he’s just getting started

Okirike Drops Afro-beat Anthem “Medicine” – Fans Launch TikTok Dance Challenge

Industry Spotlight

Nigerian-born, Georgia-based artist Okirike is making waves with his latest Afrobeat single, Medicine, which officially dropped on all digital streaming platforms on August 1. Medicine is the artist’s latest step in a bold new musical chapter, signaling his arrival as a rising voice in the global Afrobeat scene.

The infectious track has already sparked a TikTok dance challenge thanks to viral Afrobeat dancer Mystikal Wonders (@mystikal.wonders), whose high-energy dances are quickly catching fire across the platform. Known for his creative choreography and massive online following, fans from around the world are sure to be joining in and sharing their own takes on the dance.

With its hypnotic rhythm and soulful groove, a well as a dance that’s pushing the song even further into the spotlight, Medicine is poised to become a breakout anthem of the summer.

Follow @okirike on IG & TikTok

Ottawa’s Taz Bentii Drops 11:11 Project & Gets prepared for Big Heff’s Streets Most Wanted Tour

Industry Spotlight

Taz Bentii is a 20-year-old artist from Ottawa whose musical journey began just three years ago. In that short time, his sound has evolved rapidly, earning growing recognition within the hip hop community. Widely regarded as one of the most promising emerging talents from Canada’s capital, Taz recently collaborated with TV Gucci, a member of Drake’s OVO roster, further cementing his rising profile.

Taz has already made his mark beyond Ottawa, recording in major music hubs including Atlanta, New York, and Miami, and recently completing his first tour across Texas. His dedication and distinctive style have attracted the attention of Atlanta’s renowned DJ Holiday, with whom he is currently working on his debut project, Eleven Eleven, set for release on July 25, 2025.

With the album drop, Taz will be performing alongside fellow Ottawa artist Xav Trudeau at The 27 Club Ottawa on July 18, 2025. With momentum building and major collaborations underway,catch Taz Bentii joining music executives Quincy Taylor Big Heff’s Streets Most Wanted Tour in August for 10 Cities. TazBentii is an artist to watch as he continues to carve out his space in the hip hop world.

Stream: https://ffm.to/tazbentiieleveneleven

Press: https://www.ctvnews.ca/ottawa/video/2025/07/14/justin-trudeaus-son-xav-performing-in-ottawa/

Last Shows:
Taz Bentii & Xav at 27 Club in Ottawa CA
Riff Raff Green Apple Tour in Toronto July 20th at Rivoli

Upcoming Show:
HellBender with Murda Beatz & Merkules August 8th & 9th in Niagara Falls CA
Yowfest in Ottawa CA on August 29th

From Hustle to Legacy: The Rise of Darryl ‘NSK Dolla’

Industry Spotlight

In a world where image often trumps authenticity, Darryl Graham—known in the streets and studios as NSK Dolla—stands tall as a symbol of raw truth, unshakable hustle, and relentless evolution. His journey isn’t just about music. It’s about fatherhood, survival, legacy, and purpose. Born and raised in Hartsville, South Carolina—a small city with a heartbeat louder than a 808 drum kick.—Dolla has turned struggle into strength and pain into poetry.

The Name That Speaks Volumes

Dolla nickname didn’t come from a branding agency or marketing team. It was earned. “Dolla” was given to him by the neighborhood—an ode to his relentless grind and hunger for more. But NSK holds deeper roots. It stands for Niggaz of the Same Kind—a brotherhood forged in loyalty, real-life struggle, and mutual respect. It’s more than a name—it’s a movement of authenticity and unity.

The Spark That Ignited the Flame

Inspired by his older sister and neighborhood OGs who laced verses in cyphers and home studios, Dolla was drawn to rap from a young age. But it wasn’t imitation—it was transformation. What began as admiration evolved into a voice uniquely his own. It wasn’t long before Dolla carved his own lane, using the mic not just as a tool for rhythm, but as a weapon for resilience.

An Anthem Born from the Ashes

The release of “Wild Child” was a turning point—an emotional outpouring from a place of deep pain, loss, and reflection. What made it so powerful wasn’t just the lyrics, but the way people connected to them. “Seeing how people felt that track, it reminded me why I do this,” he shares. It wasn’t just a song; it was a mirror for anyone who’s ever fought to make it out.

Juggling Roles, Wearing Crowns

Being an artist is one thing. But balancing music with fatherhood, entrepreneurship, and personal growth? That’s a whole different grind. “Balancing being a father, running a brand, and staying consistent in a game that changes every day—it’s pressure. But pressure builds diamonds.” These words echo in both his music and his lifestyle.

Dolla isn’t chasing clout—he’s chasing legacy. “My biggest accomplishments aren’t even about music. It’s being a great father and getting my credit right. That gave me vision.”

Criticism, Consistency, and Staying Grounded

NSK Dolla isn’t afraid of opinions. “I understand people have different views. I don’t take it personal—if anything, it keeps me sharp.” That self-awareness sets him apart in an industry often dominated by ego and hype.

His grounding influences? Titans like Malcolm X and Muhammad Ali—men who stood firm in their beliefs regardless of the backlash. That same unwavering confidence is laced into every verse and every move Dolla makes.

Beyond the Booth

When he’s not in the studio, you’ll likely find Dolla either in the gym or diving into real estate. “Both keep me grounded—one builds my future, the other keeps my mind and body strong.” For him, health and wealth aren’t trends; they’re pillars.

His passion for growth extends far beyond himself. In three years, he sees himself not just as a successful artist but as a label head, a property owner, and a mentor to emerging talent. “I want to help independent artists break through. Turn the hustle into ownership.”

The Sound of Authenticity

With musical influences like Lil Durk, Meek Mill, Montana of 700, Yo Gotti, and Fabolous, it’s no surprise Dolla’s music hits home. His style isn’t about flashy metaphors—it’s about speaking truth. He doesn’t rap to entertain. He raps to reflect. “I’m not here for the gimmicks; I’m here to inspire and turn pain into progress.”

That mindset lives in his latest work, “Guess Who’s Back” hosted by Trapaholics, and his soul-stirring single “12/21.” Both projects represent the heart of who NSK Dolla is—honest, unfiltered, and motivated by real life, not industry trends.

Eyes on the Future

What’s next? A wave of visuals, new drops, and his next single “Urban Legend.” He’s not slowing down—in fact, he’s just getting started. With plans to expand his fanbase, secure strategic partnerships, and build generational wealth, 2026 already looks legendary.

“More music, more money, more ownership.” That’s not just a goal—it’s a mantra.

Final Word: More Than Music

NSK Dolla represents a new breed of artist. One who understands that influence without purpose is wasted potential. Through music, fatherhood, business, and community, he’s building something that lasts—something rooted in loyalty, struggle, and unshakable truth.

From Hartsville to the world, Dolla is proof that no matter where you start, greatness is always within reach—as long as you’re willing to hustle, heal, and keep going.

Stay tuned. The legend is still being written.

Social Media

James Artissen Rebrands With A Fresh Sound

Industry Spotlight
American Singer, Songwriter, Record Producer, and Audio Engineer James Artissen also formerly known as James Worthy has long considered the name to be central to his life, and identity. It represents the dedication, and the passion towards his craft. Coming from New York, the musician attributes his hometown as a major influence on his style, and sound. Born James Allen Worthy on March 28, 1992 in Queens, New York, James began pursuing music at the age of 16. During that time period James had the opportunity to meet the late great Michael Jackson at Webster Hall in New York City which inspired James to fully pursue a career in the music business. After moving to Atlanta, GA the singer, songwriter, and producers first musical experience was at his high school recording studio through a music mentoring program sponsored by Dallas Austin. His initial foray into music consisted of learning the art of songwriting which later turned into music production shortly after. Artissen was also highly influenced by artists such as: A Tribe Called Quest, Whodini, Kanye West, Miguel, The Weeknd, and Pharrell Williams. While studying those artists he began to teach himself how to sing in 2009. To further his education he attended The Art Institute of Atlanta where he received a bachelor’s degree in audio production. This helped him begin working, and placing his work with mainstream acts, and songwriters. 
 
In 2017, James transitioned from music production to artistry, and began recording himself. He joined a duo group named Kings X2, and released their debut single “Wine For Me” in september of 2017. The single peaked at #10 on the US Billboard Hot Single Sales Chart for 5 weeks. Later in 2018 the group disbanded, and James released his debut solo single “Move” which features the rap group Whodini. Following up to 2019 James released his anticipated EP “Blu Leisure” which became critically acclaimed upon its release. The project included guest appearances from: Tony Terry, Sonna Rele, Kalenna Harper, and Whodini. After its great success he released his sophomore EP “Kaleidoscopes”, and in 2023 he joined forces with rapper Big Gipp of the rap group Goodie Mob to release their collaborative EP “Gipp N Worthy”. The lead single “TOTW” peaked at #91 on the US Billboard R&B Digital Sales Chart also charting at the #1 position on the Amazon Best Sellers Chart. Within all of James’s work he has been nominated for several Grammy Awards by working with names such as: Meek Mill, Justin Bieber, Robin S., 112, Raphael Saadiq, and so many others to name. In 2024 James launched his own label imprint Humble Sound Record in conjunction with Sony Orchard. The label houses artists such as: B Angie B, Robin S., Tynisha Keli, Sophia Habib, Shaynah, and Truth Hurts.

Grammy Nomination

Artist: Meek Mill
Song: Dangerous
Album: Championships
Nomination: Songwriter